As a marketer or business owner, you know that ranking higher in Google search is essential to success.
After all, organic traffic accounts for 53% of all website visits worldwide.
But what about the other 47%?
That’s where SEO tools come in.
The right tools can help you track your progress, find new opportunities, and optimize your website for higher search engine ranking.
The 20 best SEO tools for 2023
- Google Search Console
- Google Analytics
- Moz Pro
- Ahrefs
- SEMrush
- KWFinder
- MozBar
- BuzzSumo
- Google Keyword Planner
- Ubersuggest
- Answer The Public
- SERPStat
- SmallSEOTools
- WooRank
- SEOquake
- DeepCrawl
- Screaming Frog
- Sitebulb
- Xenu’s Link Sleuth
- SEOptimer
Let’s take a look at the 20 best SEO tools for 2023:
1. Google Search Console
If you want to rank higher in Google, you need to start with Google Search Console. This free platform from Google gives you insights into how the search engine views your website.
Key Features:
- Check the number of clicks your website is getting daily
- Get the performance overview based on search results
- Inspect any URL of your website
- Check if your website is facing any coverage issue
- Get your sitemap indexed
- Get data on core web vitals
- Request indexing for any URL of your website
You can use Search Console to find and fix technical errors, submit sitemaps, and view your website’s search traffic and performance.
2. Google Analytics
Google Analytics is a must-have for any website that wants to rank higher in search engine results. This free platform gives you insights into your website’s traffic, audience, and conversions.
You can use Analytics to track your website’s progress, find new opportunities, and optimize your website for higher search engine ranking.
3. Moz Pro
Moz Pro is a comprehensive SEO platform that offers a suite of tools to help you rank higher in Google.
With Moz Pro, you can track your website’s progress, find and fix technical errors, and research your competition. You can also use Moz Pro to create and track your website’s link profile.
Key Features:
- Track the rankings of your pages with the rank-tracking feature
- It helps boost your website’s traffic
- Find new keyword opportunities with the keyword analysis tool
- Find quality backlinks opportunities with the backlink analysis tool
- Get a report on your website’s health with the site audit tool
- Create custom reports & share them easily
- Templates are also available for reports
Moz Pro starts at $99 per month.
4. Ahrefs
Ahrefs is an all-in-one SEO platform that offers a suite of tools to help you rank higher in Google. With Ahrefs, you can track your website’s progress, find and fix technical errors, and research your competition.
Key Features:
- It can generate millions of keyword suggestions for a single keyword
- The site explorer feature shows you the organic traffic and traffic value
- The keyword explorer tool gives comprehensive data on a keyword
- In-depth data on the backlink profile of any domain
- Compare multiple domains with domain comparison feature
- Track your website’s pages using the rank tracker feature
- Find out relevant pages for any keyword or phrase using the content explorer feature
Ahrefs also offers a keyword research tool and a backlink checker. Ahrefs starts at $99 per month.
5. SEMrush
SEMrush is an all-in-one SEO platform that offers a suite of tools to help you rank higher in Google. With SEMrush, you can track your website’s progress, find and fix technical errors, and research your competition.
Key Features:
- Spy on your competitors using the domain overview feature
- Get a complete overview of any keyword with the keyword research feature
- Analyze the on-page SEO of your pages
- Check the backlink profile of any domain
- Find keyword opportunities for placing ads
- Manage your leads with the lead generation tool
- Write quality content for your website with its SEO writing assistant
SEMrush also offers a keyword research tool, a backlink checker, and a site audit tool. SEMrush starts at $99.95 per month.
6. KWFinder
KWFinder is a keyword research tool that helps you find the right keywords to target for your website. With KWFinder, you can find long-tail keywords with low competition.
You can also use KWFinder to track your website’s progress, find and fix technical errors, and research your competition. KWFinder starts at $29 per month.
7. MozBar
MozBar is a free Chrome extension that gives you insights into your website’s search engine ranking. With MozBar, you can see your website’s PageRank, domain authority, and page authority.
You can also use MozBar to compare your website’s ranking to your competition.
8. BuzzSumo
BuzzSumo is a content research tool that helps you find the most popular content on the web. With BuzzSumo, you can see the most shared content on social media, the most popular content on Google, and the most talked about content on the web.
9. Google Keyword Planner
Google Keyword Planner is a free keyword research tool from Google. With Keyword Planner, you can find new keywords to target for your website.
You can also use Keyword Planner to get insights into how much traffic a keyword gets, how difficult it is to rank for a keyword, and more.
10. Ubersuggest
Ubersuggest is a free keyword research tool that helps you find new keywords to target for your website. With Ubersuggest, you can get insights into how much traffic a keyword gets, how difficult it is to rank for a keyword, and more.
Key Features:
- Find profitable keywords with low keyword difficulty
- Use the site audit feature to check your website for issues
- Check the daily ranking changes on your pages
- Analyze your competitors and scrap their SEO strategies
- Track all your backlinks & find opportunities to get high-quality backlinks
- Create multiple projects to keep track of all of them
- Get SEO training & support
11. Answer The Public
Answer The Public is a free keyword research tool that helps you find new keywords to target for your website. With Answer The Public, you can get insights into what people are searching for on the web.
12. SERPStat
Serpstat is an all-in-one SEO platform that offers a suite of tools to help you rank higher in Google. With Serpstat, you can track your website’s progress, find and fix technical errors, and research your competition.
Key Features:
- Analyze contextual advertising with the help of its PPC research tool
- Check the quality of backlinks to your website
- Audit your website and get recommendations on how to improve its health
- Find out the errors of any page using the page audit tool
- Get keyword clustering suggestions for any keyword
- Analyze your competitors by keyword search results
- Get keyword trends for any selected region
Serpstat also offers a keyword research tool, a backlink checker, and a site audit tool. Serpstat starts at $69 per month.
13. SmallSEOTools
SmallSEOTools is a free platform that offers a suite of SEO tools. With SmallSEOTools, you can track your website’s progress, find and fix technical errors, and research your competition.
SmallSEOTools also offers a keyword research tool, a backlink checker, and a site audit tool.
14. WooRank
WooRank is a free platform that offers a suite of SEO tools. With WooRank, you can track your website’s progress, find and fix technical errors, and research your competition.
WooRank also offers a website analysis tool, a backlink checker, and a keyword research tool.
15. SEOquake
SEOquake is a free Chrome extension that gives you insights into your website’s search engine ranking. With SEOquake, you can see your website’s PageRank, domain authority, and page authority.
You can also use SEOquake to compare your website’s ranking to your competition.
16. DeepCrawl
DeepCrawl is a website crawler that helps you find and fix technical errors on your website. With DeepCrawl, you can find broken links, duplicate content, and more.
DeepCrawl starts at $149 per month.
17. Screaming Frog
Screaming Frog is a website crawler that helps you find and fix technical errors on your website. With Screaming Frog, you can find broken links, duplicate content, and more.
Screaming Frog starts at $149 per month.
18. Sitebulb
Sitebulb is a website crawler that helps you find and fix technical errors on your website. With Sitebulb, you can find broken links, duplicate content, and more.
Sitebulb starts at $99 per month.
19. Xenu’s Link Sleuth
Xenu’s Link Sleuth is a free website crawler that helps you find and fix technical errors on your website. With Xenu’s Link Sleuth, you can find broken links, duplicate content, and more.
20. SEOptimer
SEOptimer is a free website audit tool that helps you find and fix technical errors on your website. With SEOptimer, you can find broken links, duplicate content, and more.
SEOptimer also offers a paid plan that starts at $29 per month.
