In today’s era, search engine service providers like Google are constantly trying to provide the most accurate and perfect results for the visitors in the search engine. And we all know that SEO is the only way to get results in this search engine. That is, if you have done proper SEO on your website, then your website is more likely to be on the first row of search engine results. This is why local SEO is equally important along with general SEO. So let’s find out today what local SEO is and why it is so important for your business.
In today’s age internet users try to search and solve all kinds of problems in their daily life. That is, they search their problems and find solutions from search engines. From daily essentials to shopping medicines and even large service providers, users find out.
To know about local SEO, you must have an understanding of SEO. We know that SEO is a technical technique to bring your website to the first page of search engines through search engine optimization. So what is local SEO?
The full form of Local SEO is Local Search Engine Optimization. A method of optimizing website results for search engines by targeting a specific audience or customer. We know that SEO gives your website the opportunity to target a global audience online. But if your business is providing offline or local services, then you will not always get customers or audience through search engines. For this you need to do local SEO.
Let’s clear the matter with a small example. Suppose there is a furniture store in Uttara. Those who sell their products offline or in a specific area and do not have any branch of their shop. Now if this organization has done SEO through their website and if someone from Khulna or abroad has seen the results then it will be very impossible for him to buy products or furniture from this store. Because he will never come from so far to buy his furniture or goods. But suppose someone in Uttara searched by typing specific keywords about furniture and the furniture website came up in the search results.
Then, of course, there will be many benefits to sell the products of the business. This is basically local SEO. That is, the SEO that you do for your business growth by targeting the audience across your specific area is basically local SEO. Local SEO makes these tasks easier and helps your customers and visitors find you very easily.
For this type of SEO your address is optimized with city name and details. Simply put, you need to be search engine optimized in such a way that everyone can find you very easily and both online and offline.
Local SEO Concept
When we search by typing google.com in our search bar, we will definitely be taken to Google local IP base on cournty code. Have you ever wondered how it happens? This is mainly done through local SEO. When you search on Google to buy something or let’s say to buy an electronic product, you will definitely see that the results of the district in which you are in or the district in which you are in will be shown first in your search engine. Definitely won’t show up from outside unless you search by specific area name. When you search for something locally, you’ll get results from your neighborhood. And local SEO is considered very important by Google and for this reason, Google always tries to show you the most useful information through the search engine.
What are the types of local SEO?
They are trying to analyze the search terms and keywords that users need for continuous updates, including search engine algorithms. Which type of results will be displayed depends on the user’s key world and location. Local SEO is generally considered based on keywords and search volume. And on this basis, local SEO can be divided into two parts, one is IP-based SEO and the other is location-based SEO.
IP Based Local SEO Search:
When you search by typing the name of a product or a service in the search engine, the search engine will show you the closest information based on your IP. For example, when we search for Grameenphone customer care location or any nearby bank, it is shown to us through this result based on IP.
Location Based Search:
When you search by typing something into the search engine but add a specific location to the keyword. It will then show you the results for that particular place wherever you are, basically location based search.
The Essentials of Local SEO
We already know SEO is very important and local SEO is slowly becoming important. Search engines always prioritize user needs.
For example you have an electronics store and by doing your website SEO you get four to five thousand visitors to your website daily. But offline no customers come to your store or your showroom. Can you tell me why? Because you haven’t done local SEO. People from other countries or other locations can see your search results. If someone searches from your nearby location, your website is not coming up.
Now if you do local SEO then when users search for any electronics product or store in your area then your website will definitely come first in the search engine. And they will easily find your store through your website. But if you also arrange courier or delivery or provide online services, then you can do SEO both globally and locally, both will be very useful.