Keywords are high traffic targeted words that define your blog content. Choose few but smart keywords that may reflect the overall content of your blog. Google keyword Tool can immensely help you in choosing the right keywords. The best tip is to use similar keywords as used by your competitors.
You can press Ctrl + U to open the source file of your competitor while you are on his blog. Through source file you can easily see what keywords and description your competitor is using. Write a maximum of three words per keyword and separate each keyword using a comma. Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.
Keywords Blog Posts Optimization Tips:
You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms.
Adding Keywords Smartly:
Adding too much keywords in blog posts is not good for our blog health. We should keep it’s density below 3% for better optimization of our blog posts.
Starting and Ending Para of Content:
Whenever you write new post for your blog, always remember to add your main keyword in first and last paragraph of your content’s. We can add more targeted words in the form of phrases between the content to make it more SEO friendly.
Rich Keywords according to your website niche: Keywords are words that are used to reveal the internal structure and niche of the website.
keyword research at the start of the project:
This is most vital and result oriented activity because these are the words/phrases which internet users often use. Keyword research will tell you the keywords through which users have visited your site. Always optimize phrases not a single keyword, once you’ve identified your optimal keywords, placing them in the right location can have a dramatic effect on your organic search ranking. Important is the relative volume of one keyword to another. Good free tool is Google’s AdWords Keyword Tool, Always find rich keywords that will bring traffic to a website.
Keyword density is a important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. The keyword density must be between 2%-4%. Below this and above this percentage will alter your SEO.
So, keep a perfect check on the keyword density. Keywords must be chosen very carefully. Though, you can pick keyword density for your Blog post SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post . Never stuff keywords to manipulate search engines . But after finish you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers.
The bold words also act as a keyword, so bold the words that you want to act as a keyword.
Link Your Keywords:
Its is observed that the keywords with links are more visible to the bots than the non linked keywords, so try to add links to your keywords, it may be internal or external link. This helps is optimizing your post completely. But also keep some limit in the number of links in the post otherwise your post can be flagged as spam.
Use just one or two keywords for each blog post:
It is the best practice to use only one keyword for optimizing each post. Find such a keyword which has more search but is low competitive. Try to use long keyword phrase because this is low competitive. You can use other related keywords in blog post. If you use many keywords for a single post, your post may not get the first position in SERP. In this post I have used a main keyword “how to use keywords” and other related keywords.
Use keywords in your blog post title, URL and heading tags:
You must use your main keyword in Title, URL, other Heading tags and meta data. This is the most basic step, which is that you must always keep the keywords in your post title. The post title must contain a long tail keyword to optimize it for search results. Don’t try to lose the keywords in the title for sake of making the title compelling to click. Learn
Use keywords throughout the blog post:
Don’t limit your keywords in only title or URL. You must use your keywords many times throughout your post body.
Use keywords in links, bold and italic:
Use your keywords in links to other related posts of your blog. Thus, you can increase pageviews of your blog. You may also keep your keywords in bold or italic format. Search engine give importance to this type of words.
Use keywords in image alt and title tags:
Image optimization is also very important for Better SEO. So use “Alt” and “Title” tags to image for image optimization. You should use the main keyword as Alt and Title tags of image. Alt and Title tags should not be more than 3/4 words. You may read the following post.
Use rich keywords of your content in post title, post URL, meta description, heading tags and several times throughout your entire post body. The main keyword of your post should be used 3 times in every 200 words (1.5% of total word count). You can also use other related closely related keywords in content.
Use your keywords in the appropriate places:
The most important places to use your keywords are your page titles, meta descriptions, and headings. While you do not have to fill in a meta description (search engines will use whatever text is relevant), it helps the search engines know what you consider important. You should also consider putting your keywords in bold and near the beginning of your titles, headings, and content.
Use long-tail keywords to improve your chances. Long-tail keywords are multi-word keyword phrases, typically consisting of three or more words. While each long-tail keyword has much lower search volume.
Drop Keyword in First 100 Words: Your keyword should appear in the first 100-150 words of the article.This is something that you probably do naturally.
Never Stuff Keywords:
Never try to put irrelevant, too much and repeated keywords because if search engines may ban a site which do keyword stuffing. If you want relevant and targeted traffic to visit your site then place relevant keywords, before placing any keyword first try to investigate whether your visitor will get enough or relevant information relating to that keyword else it will result in bounce back which will degrade your page rank.
Synonyms & Related Keywords: I personally like to use synonyms instead of having a high keyword density. This helps to make my content sound natural but still helps in SEO.
Long Tail Keywords:
It’s often good to target some long tail keywords as they are comparatively easier to rank for. During your keyword research you should be able to gather some good long tail keywords that you can optimize your site for. But you can also come up with your own long tail keywords; for example try adding some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and you might eventually get some good long tail keywords.
Related Keyword as the Category: Your category title should be closely related to the page and URL keywords
Appropriate keyword: You should check Google AdWords and choose the most appropriate one to use for your blog. But it won’t be good if you choose a keyword that has millions of competitors on the Web, as no one will find your blog among them. So, choose a keyword with in about 5 000 monthly researches, and it will work much better to you.
Remember about keywords: Never forget about keywords. They are a guarantee, that your blog will appear in search engine results. Google won’t be able to find it among millions of other sources on the Web, so, don’t be lazy to spread appropriate keywords in your blog’s content. They should be present in titles, descriptions, and articles’ bodies themselves. But it doesn’t mean that you should use them everywhere you can and make the text look like a simple heap of word combinations with no connections between them. Keywords should be used very wisely.
Keywords in Content: Keywords should be used throughout your content. Variations of your keywords (known as LSI keywords) are also important.
Long Tail Keywords tool:
Why to use long tail keywords in content marketing?
As we have seen in the above set of keywords, the long tail keywords are mostly used to search for specific topic and since it provides the most relevant information.
- It has more changes for sales conversion since it gives targeted traffic.
- Long tail keywords are easy to rank in search engines with less efforts.
Keyword tool to find long tail keywords for content marketing:
There are many keyword tool available in the market today. But i always prefer the best one. Here best keyword tool means, easy to use, good set of results and less time consuming. Used free keyword tool like Google keyword planner. As per my experience with Google keyword planner, its good for initial research keyword. Its give good information about the keyword search volume and pricing with competitiveness. But when it comes to ranking for that keywords, it becomes quite difficult to understand the things. And unless we are able to rank the keywords, we cannot get results from that pages.
Google Auto Complete tool: Auto suggestion feature of Google search is your first free tool. This is a handy feature by Google, which will let you easily find long-tail keywords in any niche. Google auto-populate keywords (Search term), based on popularity. All you need to do is, start typing your first keyword, and select the options from auto-suggestion. Though, you need to use any Keyword tool to see other details like Number of searches, CPC, competition and other important details. On my micro-niche site, I usually skip the competition check, as with niche site, it’s easily to get higher ranking.
Google Auto-suggest: This is a tool by Keywordtooldominator, which actually takes default feature of Google auto-suggestion to next level. You can easily find all auto-suggested keywords, and this free tool will let you download Keywords in .csv format. You can then use any of your favorite Keyword research tool to check other important details about the Keyword. If you are using Google search to find new long-tail keywords, I highly recommend to make a shift to this one.
HitTail: I have used Hit-tail in the past, and nothing beats this useful web-app. It’s a paid tool, but ROI is great. Specially, if you are running a business blog, professional blog or an E-commerce website, Hittail will help you to make a list of those long-tail keywords, which can bring better results. In short, based on keywords that are driving traffic to your website, Hittail will suggest other LT keywords, that you should target, and it will not only push the ranking of old content.
WordTracker Keyword tool:
WordTracker is a popular SEO Keyword tool, and using WordTracker Keyword tool, you can easily find profitable long-tail keywords, along with important details like Searches, competition, IAAT (Keyword in anchor and text) and KEI (Keyword effectiveness index). With a free confirmed account, you will be able to get 100 keyword results. I actually find this tool to be very effective, as you can easily find long-tail topic ideas. Here is a screenshot of this tool, to give you a better idea:
You can also consider taking their 7 days free-trial, to get advance features like:
- See 2000 search results
- Use the related search tools (This is very handy)
- Access search engine data using SEMRUSH.
- Save your lists
- Get other details like Competition details and KEI.
UberSuggest: This is a fantastic free long-tail keyword research tool you can find here. I have already explained about Ubersuggest before, and Steven already explained how he is using this free keyword tool for finding post ideas. You will not get important keyword details like Keyword competition, search volume, but it’s best for generating ideas for your long-tail keyword articles. You can try this tool over here
Long tail pro: Long tail Pro is one of the best keyword tool find on the web today. why it is the best keyword tool? will see here in details.
Long tail Pro is a powerful keyword tool developed by Spencer Haws to boost keyword searches and help online businesses to find targeted keywords and create online campaigns. This keyword tool helps to generate bunch of unique keywords in seconds. Long Tail pro software allows to generate more than 800 keywords using the data from Google keyword tool. Once you have downloaded the software, it takes a quick five minute setup to get the software ready to work.
The key benefits of Long Tail Pro Software
Find out the long tail keywords than can be generated from the seed keyword or the selected phrase.
We can compare the results in terms of average CPC, volume of local searches, level of competition(high, medium or low)
You can analyse the competitor website for any keyword using the Competitor analysis module.
Once you have finalized with the keywords after deep research, you can use the competitor research module which will help you get on the top of the search engine. This module helps to analyse the top 10 results for any given keyword. The output is very comprehensive and provides data like – Page Authority, Domain Age, Page Rank, Backlinks, etc. These data help us to calculate the efforts we need to rank higher for that keyword.
The Best part of this keyword tool is, I am able to find the right keywords with their exact set of information like search volume, CPC, Competitiveness and the possibility of ranking higher for that keyword.
Keywords research tools:
When we search the web using search engines, we always input keywords on the search bar. This is where SEO starts – keywords. Search engine optimization starts with keyword research. When we practice SEO while starting a website, it is advisable to research on your niche. Research on what are your target topics, who are your target audience and what keywords are involved on your niche. Keyword research may include the following information.
- Global monthly search for those keywords
- Local monthly search for those keywords
- Competition on that keywords
- Related or suggested keywords
SEO is centered on keywords, that is why it is very important to research about the target keywords for your website. There are numerous keyword research tools around, and I personally use Google AdWords Keyword Tool and Traffic Travis.
Post Meta Keywords:
This is one of the most crucial part which we tends to ignore. Every post you write is important from ranking and traffic point of view. Google sees every blog post as a different webpage, so you can rank every post for certain keywords. Most common mistake which we make is by using the generic keywords in every blog post. For example when we write a post with the title.
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